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CLICK TO READ – Message to Our Customers Regarding COVID-19

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Finish Strong!

October 6, 2021
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Gary Horton, Landscape Development
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By Landscape Development
Green industry magazine cover

CEO Gary Horton’s recent article published in Green Industry Magazine

October 2021: You’re in the final quarter of your hard-fought 2021 landscape game. You’ve had some wins and losses, elation and dejection. It’s been a long, COVID-filled slog, a year unlike any we’ve ever experienced. Despite all the disruptions of the pandemic, most green industry firms (indeed most construction or facilities-based companies) are experiencing better-than-expected results even with all the masks and mandates. We’ve persevered with the sadness of sickness and, yes, even deaths in our companies and families. Through all of this, business has generally been good and for some, even great.

 

But this is no time to punt or run out the clock on the balance of the year. There are distractions a- plenty looming with Halloween candy all over the supermarkets – and Thanksgiving and the Christmas season just weeks out. Yet, despite the allure of the holidays and the dread of COVID, this year’s game is by no means over and it’s time to finish strong.

Get things done. Finish creating the future you first planned for 2021, when you started this year.

All of us set goals – long-range, annual, quarterly, daily. When you began this year you had expectations and goals for everything you needed to achieve in order to take your business and your family where you want to go.

If you’re like my company, you’ve already gotten many of your improvement goals done this year. But some of the tougher goals remain either untouched or partially complete. We’re in a defining moment where there’s still time to achieve, and hitting our goals and launching our initiatives are how we push and propel our companies upward.

“Opportunity,” they say, “often only knocks once.”

Punting our toughest goals to 2022 simply won’t do, even if the remainder of 2021 seems short. We must make our hay while the sun shines.

Commit to yourself and to your team to finish strong. Leave the 2021 landscape field fully spent, having done your best, giving your best all the way through. Give it your all. Lead your team, staying focused through every remaining day.

Now’s the time to dig up that 2021 goal sheet. Find that process improvement list and check off where you’ve been nice and gotten it done. Take stock of where you’ve been naughty and let things slip.

Sort what’s left unaccomplished by importance to the growth and resiliency of your company. There’s still time to “do the remaining undone.” What can you still complete to build yourself a better, more promising 2022 and beyond? Really consider your company from multiple angles to make sure you’re not missing an area of possible improvement. Consider some common goals that often go overlooked:

• fleet improvements and capital improvements

• safety protocol programs to protect staff

• marketing material launches and website upgrades

• new client outreach and development

• visits with current clients, face-to-face as is prudent

• cleaning facilities, with modernization and upgrade plans

• hard choices about staffing and your company leadership, if necessary

There are tons you can still accomplish! Spread the enthusiasm. Share the responsibility. Delegate where you can. Huddle your team, get them behind your efforts and march your company to complete a year like none other. And award bonuses for completion, if appropriate.

The satisfaction of both having done well financially while having built a better future will be enormously gratifying. All of us have a chance to say we overcame this COVID-morass year with operational and professional results being the best, or among the best, we’ve seen.

The best way to predict our future is to create it ourselves. Now is your time to finish strong and set up a great 2022 and beyond!

Gary Horton, MBA, is CEO of Landscape Development Inc., a green industry leader for over 35 years with offices throughout California and Nevada. 

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CRAFTSMANSHIP DESIGNED FROM EXPERIENCE: Not one of CRAFTSMANSHIP DESIGNED FROM EXPERIENCE:
Not one of our clients has the same needs or vision. Knowing this, we focus on on the client's vision. Just as we are passionate about design, we understand each of our clients is passionate about their project. Our relationship with each client is based on a respect for their vision and our commitment to deliver on creativity and efficiency.
Our highly-trained landscape professionals and ins Our highly-trained landscape professionals and installation crews at Landscape Development offer the highest standards in safety and service. We have mastered designing and installing beautiful landscape and hardscape projects throughout California and Southern Nevada. We give our clients peace of mind and make their lives easier with our know-how and dedication to service.
No site too large. No challenge too daunting. We r No site too large. No challenge too daunting.
We retain soil and we control dust. We mitigate disturbance by water, fire, and development. We restore habitat. We provide SWPPP plans, inspections, and emergency response. 
Our mission: Your security and peace of mind.
Landscape Development’s Design-Build team combin Landscape Development’s Design-Build team combines the best of a leading landscape architect group with an industry-best contractor. Our seamless process saves you time and money.  We are passionate about design. Our collective of landscape architects and designers revel in the opportunity to create sense of place and continuity between form and function for each client. Whether a larger scale environment or an intimate space, each project presents challenges and opportunities that allow us to reflect our abilities in a way that compliments your vision as a client.
To live in California is to be mindful of water co To live in California is to be mindful of water conservation. There are many plants that are drought tolerant in this area and beautiful to look at. These top picks have proven themselves in our climate and shown us that they are here to stay. Click here to learn more about Drought Tolerant Landscaping! https://landscapedevelopment.com/can-you-identify-these-plants/
✅ Chilopsis linearis – tree, Cal native
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Enhanced Landscape Management, a division of Lands Enhanced Landscape Management, a division of Landscape Development, is the industry-leading integrated site and landscape services company with a track record for excellence.  Our team of professionals can help you maintain your site and also help you save water. #landscape #landscapedesign #droughttolerantlandscaping 
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We are honored to be able to donate to Family Prom We are honored to be able to donate to Family Promise for their new location construction. Family Promise is a beautiful Nonprofit organization that helps transform the lives of families experiencing homelessness, because they stand by the belief that every child deserves a home and we couldn't agree more. We hope you are able to see all the great things they have achieved and are working on this year. Check out familypromise.org today to see how you can also help! @familypromisescv
When creating a landscape design project, there ar When creating a landscape design project, there are crucial components for designing a harmonious and comfortable outside environment. The relationship of essential design includes artistry, efficiency and collaboration. 
Visit landscapedevelopment.com/design to see how we've utilized essential design to make our client's visions a reality.
We're hiring! Landscape Development is a great pla We're hiring! Landscape Development is a great place to build your career because we know that our greatest asset is the strength of our people. We provide extensive learning opportunities to help our employees build the skills they need to excel. Check out our careers page to see if you would be a fit for our team! landscapedevelopment.com/careers #nowhiring
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